OMG!!! Be careful what you tweet for!
Reel Grrls, a nonprofit empowering you women to realize their potential through media production, got in some hot water with Comcast, one of their sponsors, when they tweeted:
“OMG! @FCC Commissioner Baker voted 2 approve Comcast/NBC merger & is now lving FCC for A JOB AT COMCAST?!? http://su.pr/1trT4z #mediajustice”
Comcast revoked $18,000 it had pledged for a Reel Grrls teen summer camp program. Luckily, Comcast’s plan to
censor punish the nonprofit for criticizing the incredibly undemocratic decision of FCC Commissioner Margret Baker to take an executive position with Comcast-NBC just months after she approved the merger (see previous Channel G posts) failed.
Comcast apologized saying the company never planned on revoking the funds. When Steve Kipp, a director of communications, told Reel Grrls that the funding would be cut, he had gone rogue!
Whatever the case, the Reel Grrls caper shows the precarious relationship many nonprofits have with their sponsors. How do you navigate your organizations social justice goals against the need to secure funding? If nonprofits have to be careful about criticizing undemocratic practices, it could seriously comprise their vision and potential. The relationship between sponsors and nonprofits a crucial issue (esp. in the field of media)!!! Any thoughts or experiences?
Watch the Reel Grrls on the funding issue: